Marketing Copy The following copy provides brief paragraphs focusing on both advantages and features of the DEK Drain system. These paragraphs are free standing messages which can be selected and rearranged to support your marketing objectives. This copy is provided in both Microsoft Word and text files. Specially Designed Membrane The DEK Drain panels drain water away from the house and into a collection gutter placed next to the beam. All components of the DEK Drain system, including the panels, are made from the same specially designed rubber membrane. This material is lower cost, more flexible, longer lasting and more eco-friendly than systems fabricated with metal or plastic. Enhanced Outdoor Living Enhanced outdoor living space is one of the most popular features homeowners are seeking today. An elevated deck creates a lot of moist, moldy and unusable space underneath. With a DEK Drain® system, the space under a raised deck can be transformed into a cozy and lively focal point of family life with finished ceilings, lighting and other amenities. Double the Use of Your Deck DEK Drain is a quality building product engineered to capture and divert rainwater keeping the area under a raised deck dry. DEK Drain is easy to install and is designed for use with both new and existing decks. Discover New Living Space Beneath Your Feet The current economic crisis is causing many homeowners to “hunker down” and stay put. Many shrewd homeowners are looking for innovative ways to add cost effective living space to their existing home. What many of them don’t realize is that this space could be right beneath their feet. Everyone wants to spend time outside. People want a home with a comfortable flow between indoor and outdoor living spaces. Outdoor remodeling is one improvement that almost always offers a good return on investment. Personalizing Your Outdoor Living Area This trend is reinforced by a wealth of new products to differentiate outdoor living space offering a level of personalization once reserved only for interior spaces. These amenities include ceilings, recessed lighting, fans, fireplaces, heat lamps, hot tubs, hammocks, porch swings, and even 3-season rooms! A deck drainage system can also create new space for increasingly popular sunrooms or screened-in porches, which provide an escape from rain and bugs. For some, these spaces offer a nostalgic connection with pre-air conditioned nature. The screened-in porch becomes a summer family room. An Environmentally Conscious Lifestyle Deck drainage systems have also been recognized for their contribution to the environment by inclusion in custom “green” homes. The efficient use of space is the first principle of green building. A home with a modest footprint requires fewer building materials and less energy to heat and cool. Deck drainage systems also capture rainwater for other uses, reduce erosion, and prevent the growth of mold and mildew. Advantages of a Concealed System Some deck drainage systems are built into ready-made drop ceilings. This increases the cost of the system and limits design options. Often the material, color and finish of these drop ceilings don't complement a natural outdoor ambiance. These built-in drop ceilings also present challenges when installing lighting and fans. The DEK Drain Topside® system is virtually invisible, even with no ceiling, tucked up high in the bays of the deck. This concealed system presents no limit on ceiling materials, finishes and fixtures to create a spectacular outdoor living space. DEK Drain also keeps all of the deck framing DRY!